The Challenge: Winemaker Thomas Bachelder needed a brand for his “three terroirs” project. Three chardonnays, each made in a different region of the world, to illustrate the differences in terroir. Thomas wanted the labels to feel Burgundian, but to have a modern flare – so as not to be overlooked in markets less familiar with Burgundian wines.
The Solution: I kept the label clean and used elegant fonts that acknowledge the past but are rooted in the present. The wordmark is simple, masculine and elegant. The graphic used represents rows of vines and the highlight colour changes depending on which region is in the bottle – France on the right, Niagara in the centre and Oregon to the left.
- Brand Identity