GOOD KHARMA – FLAT ROCK
The Challenge: Flat Rock Cellars created a promotional wine in support of the Ontario Association of Food Banks. The label needed to stand for harvest, community and giving back. A portion of the proceeds is earmarked for the Food Bank.
The Solution: The notion of giving back to the community and putting food on someone in need’s plate conjures up thoughts of good kharma. The placesetting provided an opportunity to call out on the front label that a donation to Food Banks was part of the promotion. It also introduced the idea of food/feasting and harvest in a subtle way. The text Full stomachs. Happy hearts. ties back to community and giving back.