THE ACADEMY OF WINE, SPIRITS AND BEER
The Challenge: The Academy of Wine, Spirits and Beer is an educational platform that targets a youthful audience, and provides them with an informative, entertaining, fun tasting experience. The school is a division of Bevsupport Corp., a company that provides premium sampling experiences in LCBO stores and at special beverage industry events.
The Solution: We created a modern look that is current but won’t date easily. The Academy has an approachable look but still conveys an “academic” tone to lend credibility to the school. We want the brand to communicate that you are going to have fun, but you’re also going to learn something. Banners were created to pop onto creative elements to call out Bevsupport as the source and add perceived endorsement to the Academy.
- Brand Identity