THE GOOD EARTH
The Challenge: To refresh The Good Earth Food and Wine Co. website with added functionality and new imagery. This was an evolution of the site we created five years ago. We didn’t want to reinvent the wheel, rather to refresh and reinvigorate the digital face of The Good Earth. We wanted to clean luck with appealing visuals and more calls-to-action to encourage greater engagement through the site.
The Solution: Update the responsive layout for a streamlined look, add new functionality to maximize promotional opportunities and sales. New and bigger visuals to help communicate the experience that awaits, a homepage slider to draw more attention to upcoming special events, updates to the e-commerce functionality and a more obvious and user-friendly way to handle multiple menus. New pages were also added to address issues that the previous website couldn’t.