THE PINOT AFFAIR
The Challenge: Create an identity for a new Autumn wine event celebrating Pinot Noir – “The Pinot Affair”. In a market already near saturation with wine events during harvest season, the branding had to break through the noise of similar events. Specific direction was given to stay away from referring to Pinot Noir as the “heartbreak grape”.
The Solution: The stage for the love affair was set through through copywriting, fonts, colours and imagery. The logo echoes a feminine and subtle french sensibility: no one said this was meant to be a marriage…it’s a lusty chic love affair. Without being too obvious or going over the top, the marketing materials hint at the sexy nature of this affair as expressed by small details… like the “Love bytes” on the website – quotes from each of the pouring winemakers describing their relationship with the grape.
- Brand Identity