The Challenge: Create a brand for Twenty Valley that stands out against the competition and puts Twenty Valley on the map for consumers. They were driving right through the largest wine region in Ontario to get to what they believed was the “only” wine country, Niagara on the Lake. The website had to reinforce that message and provide easy to use E-commerce, CMS and event promotion for the client.
The Solution: Put Twenty Valley on “the map” as a distinctly different wine country destination while featuring the support business categories as well. We created a brand that was meant to highlight the fact that the member businesses and the region are distinctly… Unordinary.
The feature colour contrasts with typical tourism colours, instead of blue and green we went tomato red. Our “sign” logo points the way to Niagara’s Twenty Valley, reinforcing our location. Imagery on the site showcases Twenty Valley’s unordinary promise and provides insight into their unique consumer experience.