As a card carrying member of the Zoom Consulting team for over 10 years, I was thrilled to work on the web design for Zoom Content, a new B2B website focusing on Zoom’s content marketing services. Pamela Goossen is the force behind Zoom – her goal was to present Zoom Content’s services in a web design that was modern and professional with a hint of playfulness. All content was provided by Zoom.
We created a WordPress platform site so that Zoom staffers can easily update content on their own. The site is responsive and features a scrolling home page design. Several ways to navigate and jump to various sections of the website are also included. Fun icons in a newly developed Zoom palette were used to represent the various services offered by Zoom. Their entertaining content marketing video is featured front and centre to invite visitors in. The site includes free content marketing downloads including an infographic highlighting the 7 sins of content marketing and an ebook highlighting 12 rules for better B2B marketing content… excellent reading and worth a download