BACHELDER 2011
The Challenge: Bachelder wines were originally intended to be sold in threes, one from each region (Bourgogne, Niagara and Oregon). Canadian restrictions would not allow this, so we revisited the original brand to see if we could improve the messaging. The client also requested a website placeholder page.
The Solution: For labeling, I eliminated the colour differences between regions in the icon. Without all 3 labels in front of you the differentiation was no longer obvious. We switched to an classic gold foil for the icon and an beautiful script for the single vineyard wines. I used a solid green border for the blended chardonnays to create an obvious distinction between those and the single vineyards wines.
For the website, the amount of information the client wanted to share grew as the page was being constructed, but it wasn’t really enough to warrant a full website. I adapted the placeholder site with tabbed segments to contain the new information.
ELEMENTS:
- Packaging
- Web
